Herbert (1965) literally started programming in the attic. Before he was even 20, he programmed his first software for the options exchange in Amsterdam and, in addition to his computer science education, he ran his own company. This company grew into the later software company IRIS Investment Support Systems, located at the Rokin in Amsterdam. After the sale of IRIS to the listed company GL Trade, Herbert founded Finodex in 2009.

Introducing the first generation of Short Strangle trading systems, with monthly options on the AEX index. Clients kept asking Herbert if "he would turn the knobs. The solution? Automated trading systems, where the investor simply receives buy and sell signals and converts them into orders for the broker.

Dutch broker TradersOnly (part of Lynx) was the first broker to connect to the Finodex platform. From that moment, investors following one or more trading systems via the Finodex platform, could use this connection to TradersOnly to execute the orders via their TradersOnly account. Fast, secure and easy to use.

Official launch of the Finodex platform. By then we were the first company to have built a fully operational, independent platform, offering various proven trading systems and modelportfolio's, enabling investors to trade directly via an external broker.

Launch of our mechanical Short Put Spread trading systems. 

Connecting Benelux broker MEXEM to the Finodex platform.

Launch of a series of 10 Equity Modelportfolio's (by industry, such as biotech, blockchain and solar energy).

Go live of the Finodex platform.

Dutch bank and broker BinckBank connected tot the Finodex platform. BinckBank is part of Saxo Bank. 

German broker CapTrader connects to the Finodex platform.

Dutch broker Today's Broker connected to the Finodex platform.

Launch of the second generation of Daily Options mechanical trading systems. 

Further refined our mission statement: To help all investors make better returns in the financial markets.

Launch of the Options Portfolios 25k, 50k and 100k, each combining various options trading systems, trading in daily, weekly and monthly options.